Integrated communications agency | London and Manchester
Since 2009 we have looked after strategy, creative, media and digital for banks, telecoms operators, consumer brands and public bodies, all with one team. The people who plan a campaign also report on what it achieved.
17
years working with brands
85
specialists under one roof
120+
brands we have worked with
2
offices: London and Manchester
About us
Kerem Aydıner founded the agency in 2009 with three colleagues and named it Rota, the Turkish word for route. Today 85 people work across our London and Manchester offices, with strategy, creative, media, digital and corporate communications on the same floor.
Most of our clients are large, complex organisations: dozens of products, several layers of sign-off, closely regulated sectors. So we keep our side simple. Every brand has one project director, one communications plan and a report that arrives in the same format each month.
Strategy, creative and media teams work from the same brief. You always have a project director who is responsible for the whole job.
Before any work begins we agree in writing what we will measure. Our reports are built around those targets.
We share media and production costs line by line. Agency fees and commission appear on separate lines.
Our clients stay with us for seven years on average. The longest has been with us since 2010.
Services
You can hire us for any one of these, but most clients use at least three together. All of them run to the same timetable and the same report.
We use research to decide what the brand says, to whom and in what tone.
ScopeMarket and competitor analysis, brand architecture, message hierarchy
We develop the campaign idea so that it speaks with one voice in every channel.
ScopeCampaign idea, TV and radio, out of home, print
We split the budget across channels according to the target, and we do the buying.
ScopeTV, digital and out of home planning, buying, optimisation
Search, paid social and conversion tracking, brought together in one dashboard.
ScopePaid search, paid social, measurement, CRM journeys
We run the brand’s everyday presence on a calendar that fits your approval process.
ScopeContent calendar, community management, partnerships, issue monitoring
We connect what you tell the press, your staff and your stakeholders.
ScopeMedia relations, internal comms, sustainability reporting, crisis communications
Selected work
Four projects from the last three years. In each one we wrote the target down with the client before any work began.
Strategy, TV and online film, in-app messaging, media planning
Campaign idea, TV film, out of home, media buying
Brand refresh, packaging, social media, partnerships
Public information film, pier signage, press office, social media
No projects to show in this discipline.
Clients
A few of the brands we work with today. Two thirds of our clients have been with us for more than five years.
Testimonials
01 / 03
We used to run this work through three separate agencies. With Rota it became one plan. We have fewer meetings, simpler reports, and the board now sees a single table.
Our approach
With a new client, the first campaign usually goes live within ten to fourteen weeks. Smaller projects move faster.
1 to 2 weeks
We write the targets, budget and sign-off process together, and review your data and past campaigns.
2 to 3 weeks
Audience, message and channel plan in one document. This is where the measures of success are fixed.
3 to 5 weeks
We present two or three routes for the idea, then pre-test the chosen one with consumers.
Throughout
Production, media buying and digital set-up run on one timetable, handled by one team.
Every month
A weekly performance summary, a monthly report and a review meeting when the campaign ends.
Leadership team
Every member of our leadership team runs at least one client’s business directly. Between them the partners have more than eighty years of agency experience.
Founded Rota in 2009 after twelve years on the client service side of international networks.
Founding Partner and CEO
Started out as a consumer researcher. Leads strategy for our banking and public sector clients.
Partner, Strategy
A copywriter for eighteen years. Has led Rota’s creative department since 2016.
Executive Creative Director
Opened our Manchester office. Looks after day-to-day work for consumer goods and telecoms clients.
Client Services Director
News and insights
We reviewed 240 bank TV ads from the last five years. Talk of rates is fading and customer stories are taking over.
How we combine location data with brand tracking to work out what outdoor actually contributes.
We opened in Spinningfields in 2016 with two people. Eighteen work there today. We asked our northern clients about the early days.
Contact
Fill in the form and our new business team will be in touch within two working days. Or call either office directly.
4th Floor, 12 Hardman Square, Manchester M3 3EB
Monday to Friday, 9am to 6pm