
Adam Haddad
Founder, head coach
- Focus
- Programming, CrossFit
- Coaching
- 11 years
- PR
- Back squat 465 lb
Open
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RiNo, Denver | 9,700 sq ft strength gym
RiNo, Denver | Since 2015
Functional training, group classes, Olympic lifting and open gym. 9,700 square feet and one rule: learn the lift right, then add the weight.
9,700sq ft
One floor, 20 ft ceilings, 1.5 in rubber flooring.
16stations
Squat racks, four lifting platforms and 60 Olympic bars.
15,900lb
Calibrated plates, dumbbells and kettlebells combined.
9coaches
All certified, every one of them at least five years on the floor.
01The gym
In 2015 we gutted an old print warehouse off Brighton Blvd, opened up the ceiling and laid rubber over the concrete. No mirror wall, loud music, bars always where they belong. Every station has a number, so when a coach says "go to 4" you'll find it on day one.
16 squat racks, each with J-hooks, safety arms and its own plate tree. No waiting in line.
Four wooden platforms, competition bars and bumper plates. Dropping the bar is allowed. That's what they're for.
Rowers, air bikes, ski ergs, wall ball targets and a 25 yard turf lane.
A separate, quiet room: foam rollers, bands, a hang bar. Warm up and cool down here.
02Coaches
At least one coach in every class, two once a class goes over 16. Adam writes the programming, and everyone teaches the lifts the same way.

Founder, head coach

Olympic lifting coach

Strength and open gym

Mobility, Foundations group
03Members

Megan K.34, architect | 11 months
My first week I squatted the empty bar and felt embarrassed. Nobody even looked, everyone was busy with their own sets. This year I pulled almost twice my bodyweight off the floor.

Chris T.41, accountant | 2 years
I showed up to lose weight and dropped 19 pounds. The real win was the 6:30 AM crew. If I skip a day, they text me.

Alyssa R.27, ER nurse | 16 months
I work twelve hour shifts, so fixed class times never worked. I ran Jada's program during open gym and joined her technique class twice a month.
04WOD
Programming goes up every night at 8 PM. Pick your level and the loads and reps adjust to you. Step between days with the arrows or your keyboard's arrow keys.
05Leaderboard
We retest the benchmark workouts every three months. Give your score to a coach and it goes on the board. Race yourself, though seeing someone else's name above yours doesn't hurt either.
061RM
Enter the weight you lifted and how many reps you got. You'll see your estimated one rep max and working percentages. Past ten reps the estimate drifts; sets of 3 to 6 give the most reliable number.
263lb
Epley formula.
| % | Weight | Target reps | Ratio |
|---|
07Schedule
Classes run 60 minutes with fixed caps. Book up to 48 hours ahead and cancel for free until 2 hours before class.
08Pricing
No sign-up fee, no fine print. Commit longer and the rate drops; students take another 15% off. Every plan includes 30 days of membership holds a year.
P/01
For people who run their own program.
$95
Most popular
P/02
Every group class, open gym included.
$185
P/03
For athletes with a goal who want accountability.
$295
| Feature | Open Gym | Unlimited | Unlimited + Coach |
|---|---|---|---|
| Open gym access | |||
| Group classes | Unlimited | Unlimited | |
| Lifting technique classes | |||
| One-on-one sessions | 4 a month | ||
| Body scan | Every 3 months | Monthly | |
| Booking window | 48 hours | 72 hours | |
| Guest passes | 1 a month | 2 a month | |
| Membership holds | 30 days a year | 30 days a year | 45 days a year |
09FAQ
New members start in the Foundations group for their first two weeks. You'll learn the squat, deadlift, press and basic gymnastics with an empty bar and light weights. When your coach says you're ready, you move into regular classes. For most people that takes about six weeks.
Lifting heavy with bad form while exhausted gets people hurt in any sport. Our classes are capped at 16, and your coach sets the load for your level. If you have an injury, tell us in your first class and we'll swap the movements.
A 15 minute intro with a coach, then the beginner version of that day's workout. Bring training shoes, a towel and water. It's free, and we don't ask for a card.
Yes, for up to 30 days a year (45 days on Unlimited + Coach). Travel, finals or an injury, it doesn't matter. Just let the front desk know a day ahead.
Group classes are open to anyone 16 and up; 16 and 17 year olds need a parent's signature. Our oldest member is 67 and comes in three days a week.
There's a free member lot behind the building and bike racks inside. Both locker rooms have showers, day lockers and hair dryers.

10Free trial
Fill out the form and we'll call you within one business day to pick a time together. Here's what to expect when you walk in:
11Contact
| Mon - Fri | 5:00 AM - 9:30 PM |
|---|---|
| Saturday | 7:00 AM - 6:00 PM |
| Sunday | 8:00 AM - 2:00 PM, open gym |
